While it is true that terrific success can be achieved with an online business, it is also true that it takes longer and demands more work than most expect. One lesson that most aspiring internet business person will learn quickly is that finding success with an online business requires an honest approach to empower the right set of tools, skill sets, and strategies.
We have spent years learning from our experiences of of doing business through the Internet, while at the same time developing a deeper understanding of the complexity involved in establishing and maintaining a successful online business.
Our experience in developing strategies and consulting with clients to achieve their online business goals, has provided us with solid insight into the different elements of non-profits, e-commerce, online marketing, search engine placement, social media, and website development.
Give us the keys, and let us drive …
Overview
If you have the right people in place and need to build something, but lack someone to drive the project, we can step into this role to ensure your project’s success. We’ve have a proven track record of shipping high-end online products and commercial projects in aggressive, deadline-oriented environments worldwide. We believe the most important part of a project is maintaining momentum, iterating, and shipping often. We despise corporate politics, a fear of making decisions, being afraid of mistakes and anything else that prevents people from getting things done.
A Respect for Momentum
Gaining and keeping momentum on a project is a critical component of it’s success. In the same way that a car requires a lot of energy to initially get going, projects generally require an initial burst of energy. Once this is applied though, if you can maintain your momentum a much smaller amount of energy is required to keep moving at the speed to which you initially accelerated.
Likewise, once you’ve lost your momentum, it takes a pretty large amount of energy just to get things moving at the same pace again. It’s not just inconvenient, starting and stopping on a project quite simply wastes a lot of energy. People need reminding as to what the priorities are. Team members become engaged on other initiatives. Employees question the importance of the project. The list goes on and on. In fact, not starting a project is much better than starting a project that constantly loses it’s momentum.
No one wants to work on a something that seems like it’s on life support. People like working on fun, active, fast-paced projects where tasks are regularly being completed. It turns out that these are also the easiest to manage because they have a ton of momentum – they only require a little bit of energy to keep things moving quickly. You may need to steer one way or the other and slow down or speed up in different situations, but relative to starting from a near stand-still it’s a negligible amount of energy.
Momentum is very real, and losing it on your projects can have far reaching ripple affects which are almost never good. We have a candid ability to recognize the early signs and cause of loss momentum and clearly respect it’s impact. We ensure to communicate honestly and early to ensure our clients understand these implications as well.
Tier descriptions
Web communications is not a role for IT or System Administration departments and are traditionally tools to support the goals of marketing or communications team requirements. IT or System Administration departments play a vital role in ensuring that the system resources required to host the web communication tools function properly and securely, and that the appropriate technical support is provide to an organization’s team members so that their day-day tasks are completed without interruption.
the Gaboink! network Tiered Professional services are geared towards organizations that have resources within an existing marketing or communications department or does not have a marketing or communications team in place.
Monitor and Maintain:
For marketing or communications teams that are functioning well, but still want someone to help out with prioritization, highlight dependencies, outline integration points, and chase down vendors, this is for you. A lot of teams only need a little help.
Actively Lead:
Our most “standard” offering, if your marketing or communications team is overwhelmed, or you do not have the appropriate resources staffed, we’ll actively lead a team of available resources to complete your project. We’ll gather requirements, outline dependencies, run sprints, outline key milestones and all the other good stuff you expect from a project manager.
Repair and Relaunch:
Our most involved offering. We’ll work with you to fix a broken project and set it on the right course. Projects in this category should never stay here for more than a month. When engaged in this tier, we report directly to the ceo or equivalent. Organizations in this classification are usually just getting started or efforts of online communications have been attempted without the appropriate staffed marketing or communications resources.
Contact Us if you would like to discuss how we can assist with a project or Web communication effort.
