Social media marketing
is a recent component of an organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
A Credible, Viral Reach
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Inexpensive, Easy to Access
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
What do we provide?
Professional Social Media Marketing is a true strategy game, and depending on how you play your cards, the power of the masses can play for or against you. At IronMonk, we follow these strict steps for every new Social Media Optimization project, to make sure that your initiative “goes viral” in the good way…
- Analyse the networks : we scan the networks and find the most appropriate ones for your niche market.
- Set Goals / Benchmarks: what do you want to achieve? What results do you expect from your SMO initiative?
- Find Groups and Communities: inside the social networks, we seek out the groups and communities where your target audience is gathering
- Develop and Rollout: do you have any Content to share? If not, we can help you build it. Deploying interesting and useful content is key to capture your users’ interest.
- Identify your Evangelists / Influencers in the community: some people will be more active than others in your fan pages, groups and blogs. Those individuals should be rewarded in order to turn them into evangelizers for your brand. This is when the true word-to-mouth starts!
- Offer giveaways / Develop incentives to attract more people and eventually generate more word-to-mouth. Whether it be an ebook, a t-shirt, a coupon or any kind of virtual gift, incentives are important to make people come back and talk about your brand to their friends.
- Engage and facilitate conversations by asking questions, launching polls, quizzes, sweepstakes.
- Measure results and adapt the strategy based on what worked and what didn’t.
We provide Social Media Marketing services on some of the most popular platforms which include: Facebook, Twitter, YouTube, and Digg.
YouTube
Digg
Contact us now to see how we can help you start a solid Social Media initiative for your business.
